"The Business ROI of Social Investments"
Steve Rochlin, CEO of IMPACT ROI will present recent research conducted with ACCP and leading CSR practicioners, including some new, not yet released, data.
"The Words & Music Experince"
Lisa Purcell, VP of Development, Education and Community Outreach at the Country Music Hall of Fame and Museum will share their flagship program. Then Adam Ollendorff, a professional musician who leads the Museum’s music-making and outreach programs, will guide us through the creation and recording of our own song.
"The Youth Wave Is Here: Turning Cause Campaigns Into Movements"
Meredith Ferguson, Managing Director of DoSomething Strategic, will give us a behind the scenes look at the tactics and strategies that activate a generation of young people on a range of causes from environmental protection to immigration reform.
"Brands Taking Stands"
Dave Armon, 3BL Media CMO, will share recent research on the phenomenon of corporate activism and examples of B2C and B2B companies speaking out on social and environmental topics.
"The Social Purpose Gap: Moving from Aspiration to Reality"
Greg Hills, FSG co-CEO, will share lessons from FSG's experience of advising multinational companies on the how of imbedding social purpose and shared value strategies into their core business.